At certain intervals a set of razor-sharp knives would cut the mile-long cigarettes into three and a half inch pieces and bundle them into packages of twenty. We watched as shredded tobacco was dumped, by the tons, into hampers that were somehow affixed to cam-shafts that would vibrate the tobacco down into dispensing nozzles that would lay constant streams of tightly-packed tobacco onto mile-long ribbons of narrow white cigarette paper. We joined a tour and I was mesmerized by the machinery. Those were the days when walking tours of manufacturing plants were commonplace. On the way home from a vacation trip to the hill-country of North Carolina our travels brought us to the very building you see in the postcard above. Any brand would be fine if you were bumming a smoke, but when I had to plunk-down my 35¢ (1962) to buy my own, it was always Lucky Strike. The smokers in my day were the most undiscriminating people I knew. I know the answers, because I used the same words myself sixty years ago, but I still wonder! Today it is difficult to watch young people smoking and I wonder why they do it. I wanted to apologize to everyone who saw me smoke. To quit was a good decision, but I have often said, “I never smoked a cigarette I didn’t like.” In the first years that passed after I quit, I too, realized what an awful smell burning tobacco creates. The light variant contained less nicotine and tar compared to other brands available in the market.My father-in-law quit smoking years before I did, and he tormented me with his “holier than thou” reformed smoker comments and fake coughing spells. This variant is definitely the best light variant available. This was targeted at people who prefer mild and soft flavored cigarettes. One of the best varieties introduced by Lucky Strike is Lucky Strike Lights (Silver). This toasting of leaves gave the cigarettes distinctive flavor and aroma. Another slogan "It's toasted." This slogan was to get the message across that the tobacco leaves used to make Lucky Strike were toasted and not sun dried as other brands normally do. Similarly, another slogan "Lucky Strike means fine tobacco" or "L.S.M.F.T" was intended to give the customers a sense of pride and also to assure them that what they are smoking is a product made using the best and the finest tobacco available in the market. They are also remembered for the advertising tag line targeting women in the early 1920's, "Reach for a Lucky Strike instead of a sweet." The sales of Lucky Strike cigarettes shot up 300 percent during the initial years of the ad campaign. In 1978, the export rights to Luckies were sold to Brown & Williamson Tobacco, which would end up buying the American Tobacco Company outright in 1994. As the entire world became health conscious in the 1960's Lucky Strike introduced their variant of filter cigarettes. This rivalry lasted till the 1950's, when Pall Mall cigarettes took the second spot. Lucky Strikes were once the best cigarette brand in the United States, from 1920's to 1950's the fight for the best cigarettes brand in USA was fought between Camel and Lucky Strike. This brand was later acquired by the American Tobacco Company and is also supported by the British American Tobacco in the areas of promotion and distribution. They were first introduced as cigarettes in the year 1905 by R.A. Lucky Strike cigarettes or Luckies were the best selling cigarettes in USA during the 1930's.
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